Recipe Card Exploration
Fourteen recipe-card variations tested against a baseline pulled from a live site, exploring favoriting micro-interactions, hover/tilt states, category reveal, protein and stats rows, and collapsing/expanding card imagery. Built with vanilla HTML, CSS, and JavaScript as a static comparison harness, no framework, so each variation could be judged purely on markup and interaction weight.
This one is closer to a redesign proposal than a pure experiment: recipe cards are a conversion surface, and small changes to favoriting affordance or how much stat/metadata is exposed up front directly affect click-through to the full recipe. My conclusion from the fourteen variations: the collapsing image and stat-row treatments improved perceived content density without adding real load weight, which is the kind of change a content or e-commerce team could actually ship and measure against click-through and time-to-recipe.
1
This is the baseline, an example from the live site
2
Included a primary category tag.
3
Added a saved-count signal to the card body.
4
Added a subtle full-card hover treatment.
5
Added a subtle cursor-reactive 3D tilt while preserving the hover scale and shadow.
6
Added a total-time data element.
7
Added a protein data element.
8
Combined saves, total time, and servings into one metadata row.
9
Revealed secondary categories on hover.
Red Pepper & Spinach Wrap
Ready in only 10 minutes, this delectable wrap (graced with a touch of cream cheese and scallions) can be easily made ahead of time and packed as an on-the-go…
10
Added a folded recommended label for the current user.
Red Pepper & Spinach Wrap
Ready in only 10 minutes, this delectable wrap (graced with a touch of cream cheese and scallions) can be easily made ahead of time and packed as an on-the-go…
Three recommended recipe cards
Red Pepper & Spinach Wrap
Ready in only 10 minutes, this delectable wrap can be easily made ahead of time and packed as an on-the-go…
Fruit & Veggie Critters
These cute fruit and veggie critters are a creative way to encourage kids to eat more fruits and veggies…
Shrimp Ceviche
This bright citrus-forward dish with fresh lime, crisp vegetables and cilantro is balanced by creamy avocado…
12
Reduced the image height on hover to reveal more of the recipe description.
13
Expanded the image on hover while hiding the description.
Three expandable description recipe cards
14
Moved the save heart to the left split line and gave it a visible circular background.


