Recipe Card Exploration

Fourteen recipe-card variations tested against a baseline pulled from a live site, exploring favoriting micro-interactions, hover/tilt states, category reveal, protein and stats rows, and collapsing/expanding card imagery. Built with vanilla HTML, CSS, and JavaScript as a static comparison harness, no framework, so each variation could be judged purely on markup and interaction weight.

This one is closer to a redesign proposal than a pure experiment: recipe cards are a conversion surface, and small changes to favoriting affordance or how much stat/metadata is exposed up front directly affect click-through to the full recipe. My conclusion from the fourteen variations: the collapsing image and stat-row treatments improved perceived content density without adding real load weight, which is the kind of change a content or e-commerce team could actually ship and measure against click-through and time-to-recipe.

1

This is the baseline, an example from the live site

2

Included a primary category tag.

3

Added a saved-count signal to the card body.

4

Added a subtle full-card hover treatment.

5

Added a subtle cursor-reactive 3D tilt while preserving the hover scale and shadow.

6

Added a total-time data element.

7

Added a protein data element.

8

Combined saves, total time, and servings into one metadata row.

9

Revealed secondary categories on hover.

10

Three recommended recipe cards

12

Reduced the image height on hover to reveal more of the recipe description.

13

Expanded the image on hover while hiding the description.

Three expandable description recipe cards

14

Moved the save heart to the left split line and gave it a visible circular background.